Right from the beginning, we were taught that your best marketing tool is a large email sign-up list. Don’t get us wrong, we have used this concept and installed it for many clients, but we weren’t personally using it aggressively.
On one of our websites, we resisted this and then added a couple of years into the process. The results were staggering. Almost 4,000 sign-ups in less than a year, without really trying. These are people who asked to be notified when we update our site, so they want to stay in touch with us.
On iContact, we like to select a web page from a post on our site to customize the email. Be sure you use the widgets to put a sign up form on your site.