March 17, 2013 Customized Marketing

Why Email Signups Are Your Secret Weapon

We added an email signup form a couple of years into our website and the results were staggering.

Right from the beginning, we were taught that your best marketing tool is a large email sign-up list. Don’t get us wrong, we have used this concept and installed it for many clients, but we weren’t personally using it aggressively.

On one of our websites, we resisted this and then added a couple of years into the process. The results were staggering. Almost 4,000 sign-ups in less than a year, without really trying. These are people who asked to be notified when we update our site, so they want to stay in touch with us.

We have used several email programs but are most familiar with Aweber and iContact.  Programmers like Aweber, and it is robust.  New website owners may benefit from iContact because of ease of use.

On iContact, we like to select a web page from a post on our site to customize the email.  Be sure you use the widgets to put a sign up form on your site.

You can sign up for Aweber for $1 using this link, and get a Free sign-up with iContact.  Let us know what you think if you try them.

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